Mercedes Benz Fashion Festival Sydney

Mercedes Benz Fashion Festival Sydney

Sydney Town Hall was transformed into a catwalk extravaganza for Mercedes Benz Fashion Festival. A ticketed consumer event aimed at fuelling the retail economy. Designers entice the consumer with displays of their collections currently instore. An app titled Boodl in association with MBFF was developed so the customer can purchase garments hot off the runway with their smart phone with a tap of their fingertips.

The schedule was divided into several shows. The most anticipated being the Spring/Summer Trends, showcasing looks from 33 Australian designers including Aje, Alice McCall, Camilla, Shakuhachi, Rachel Gilbert and Talulah. The shows duration totalled 45 minutes. Perhaps a fraction too long for most fashionistas who appeared overwhelmed by the number of looks to take in. An average show goes for 15 minutes maximum and this longer duration resulted in the attention span slipping radically for many of the shows attendees.

Key looks included diaphanous, billowy kaftans from Camilla evoking all things bohemian. Perfect for an exotic sojourn for the well versed traveller. Shakuhachi produced digi floral print dresses, bursting with bold flowers and botanica. An Aje standout comprised of a blossoming, floor length, chiffon maxi in petal pink. The bustier featured ruching and the gossamer skirt with provocative thigh split surged as the model strode down the runway. Ginger and Smart embraced the bralet this season, pairing it with jacquard emerald and navy tailored pant, complete with matching jacket worn casually cool over the shoulders. Rachel Gilbert added a dose of high voltage glamour with a flesh tone, strapless gown featuring undulating sequin panel embellishment, highlighting panels of delicate, wasp like, nylon tulle. Perfect for that red carpet event or for mere mortals, that special occasion. Market HQ provided youthful pieces for the budget conscious wanting there fashion fix at a fraction of the cost. Think trend driven pieces such as PVC moto vest, oversized college tees, white lace dress and a midriff baring top in racer silhouette. We Are Handsome continue to dominate the world with their edgy swimwear, think sexy 80s one pieces in shades of sorbet and barely there bikinis perfect for an iconic Australian summer.

Clockwise from top left: Ginger and Smart, Aje, Shakuhachi, Camilla.

By Courtney Jones.